First things first, you don't get a lot of bang for your buck with this. Describing this as a pale pink gloss would be being generous. It's pretty non spectacular in the colour department but we'll just brush that aside for now because the proof is in the formula.
I like it.
It's comfortable. It's got just an acceptable amount of shimmer and it looks good alone, and on top of practically every other pinkish lip product that I own. Hooray!
Am I convert? I don't think so, I still favour balm-type products on days when I need a little moisture on the lips, (hello Clarins Instant Light lip balm) but this is as close as I've ever come to loving a proper lip gloss.